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College of Design

Sunday, November 17, 2013

Mesa Pizza Redesign!

For my Web Design class (GDes 2342), our biggest project this semester has been redesigning the website of a local business. We were initially assigned this project at the beginning of September, but were unable to make much progress on it due to our lack of web design knowledge. Now that the semester is heading into its final weeks, our websites are finally beginning to come together.

My business of choice for this project was Mesa Pizza, whose website was in major need of some TLC. In addition to the fulfilling the regular requirements of the project, I also chose to treat the website as a basic rebranding project. This decision mainly arose because of my dissatisfaction with Mesa's logo. Although I love Mesa Pizza, I've never been a fan of their logo. I don't find it to be particularly appealing on a visual level, and it doesn't really reflect the fun and youthful atmosphere that Mesa embodies. I was initially a bit nervous about changing something that is important to so many students, but I really thought that altering the logo would enhance the website.

I quickly established the basic color scheme and overall feel of the site, and then began working on the logo. I have now narrowed down my options to the two tentative logos seen below. Although there is still a long way to go, it's great to see the visual and technical aspects of the site finally coming together. I look forward to sharing the finished website with you in the near future!



P.S. Let me know what you think in the comments below!

Graphic Design